How we protect your privacy and use cookies

Privacy policy

Purbeck UK Limited (“Purbeck”) is committed to protecting information which identifies and relates to you or other individuals (personal information) and complying with data protection laws.

This privacy policy sets out Purbeck’s personal information collection and sharing practices in relation to the personal information that we collect and use for the administration of insurance policies, and the provision of advisory services. This privacy policy also covers any personal information collected through your use of any of Purbeck’s websites.

The persons to which this privacy policy applies

Policyholders, clients, suppliers, advisers, service providers, enquirers, beneficiaries or claimants and their agents and relatives (“you”).


Please read this privacy policy with care. It provides information about how we use personal information and the rights available to you under data protection laws.

This website may contain links to other third party websites. If you follow a link to any of those third party websites, please note that they have their own privacy policies and that we do not accept any responsibility or liability for their policies or processing of your personal information.

Layered approach

Data protection laws require us to provide you with a lot of information about how we collect and use your personal information – and it is easy for all this information to become confusing rather than helpful.

We use a layered approach to providing you with the information required by law. This means that we may provide the information required in a number of different formats and documents. In particular, it means that in our initial contact with you, we may provide you only with the most important information about how we will use your personal information; but we will always provide you with easy access to all the further information you need about our privacy practices.

How this Privacy Policy Works

This privacy policy is intended to explain our privacy practices and covers the following areas:

1. Information we may collect about you.

2. Why we collection information about you.

3. How we may use your personal information.

4. Consent.

5. Sharing your personal information.

6. Transmission, storage and security of your personal information.

7. Retention of your personal information.

8. Your rights.

9. Contacting us.

10. Changes to this privacy policy.

11. Cookies Statement.

12. Your right to complain.

13. Detailed information on the processing of your personal data.


1. Information we may collect about you

We may collect and process the following personal information about you:

  • - Information that you provide by filling in forms or upload to us.

  • - Information including your name, address, contact details.

  • - For insurance products, this includes details relating to a proposal or a claim (which depending on the nature of the claim may include medical reports and reports of criminal convictions or crime) that you, your employer or organisation whom we insure or reinsure or a third party claimant provide to us in relation to the administration of an insurance policy that we insure or re-insure.

  • - For advisory services, this includes details relating to your instructions for us to provide advisory services, the administration and management of those services and of any claim or complaint including details provided by a third party.

  • - Information relating to any criminal or fraudulent activities provided to us by you or third parties (such as law enforcement, anti-fraud agencies or other insurers).

  • - If you contact us, we may keep a record of that correspondence, voicemail or details of any conversation we may have with you.

  • - Details of your visits to our website and information collected through cookies and other tracking technologies including, but not limited to, your IP address and domain name, your browser version and operating system, traffic data, location data, web logs and other communication data, and the resources that you access.

  • - Details of transactions you carry out through our website, including the quotations obtained for insurance and advisory services and the insurance policies and advisory services; and information that is available from publically available sources including social media websites.

2. Why we collect information about you

We may process personal information for certain legitimate or lawful purposes in some or all of the following ways:

  • - To enhance the security of our network and information systems.

  • - To identify and prevent fraud.

  • - To maintain our accounts and records.

  • - To modify, personalise or otherwise improve our services/ communications.

  • - To comply with foreign law, law enforcement, court and regulatory bodies’ requirements.

  • - To defend or make claims.

  • - To correspond with clients, beneficiaries and claimants in order to facilitate the insurance policies or advisory services.

  • - To comply with a legal obligation.

  • - To protect your vital interest or the interest of another individual.

  • - To gather market intelligence, communicate with and tailor offers to individuals.

  • - For training and quality purposes.

  • - For the performance of a contract with you or to take steps to enter into a contract.

  • - For the performance of a task carried out in the public interest or in the exercise of an official authority.

3. How we may use your personal information

We may use your personal information in the following ways:

  • - To make decisions on whether to provide insurance or advisory services.

  • - To manage your insurance policy or advisory services including underwriting and claims handling.

  • - To monitor calls and transactions to ensure service quality, compliance with procedures, to combat fraud and insure compliance with UK/ EU and international sanctions.

  • - To identify you and to carry out any identity checks as may be required by applicable law and best practice at any given time .

  • - To recover any payments due to us and where necessary to enforce such recovery through the engagement of debt collection agencies or taking other legal action.

  • - To analyse it in order to understand the service we provide and in order to improve our business.

  • - To manage our infrastructure, business operations and comply with internal policies and procedures.

  • - To notify you about changes to our service.

  • - For marketing services to you by post, email, SMS, phone and fax.

- We will never process your data where these interests are overridden by your interests.

4. Consent

Your consent to our processing of your personal information for certain purposes may be necessary to comply with applicable data protection laws; and where this is the case we will ask you for your consent in accordance with those laws.

You may withdraw your consent to such processing at any time. However, if you withdraw your consent in relation to advisory services or insurance cover that we have provided then this is likely to impact our ability to provide those advisory services or insurance cover and pay claims under the cover.

5. Sharing your personal information

Purbeck may make personal information available to

Other third parties:

We may also permit selected third parties and agents including suppliers, service providers, and financial organisations to access to your personal information for the purposes set out in section 2. All such exchanges will be made in accordance with applicable laws. If false or inaccurate information is provided and/or fraud is identified or suspected, details may be passed to fraud prevention and anti-money laundering agencies, law enforcement agencies or other insurers and may be recorded by us or by them.

We and other organisations may also access and use this information to prevent fraud and other crime, for example when deciding whether to make a payment to you under an insurance or reinsurance policy.

We, and other organisations that may access and use information recorded by fraud prevention agencies, may do so from other countries including outside the EEA.

Governmental authorities and third parties involved in court actions.

We may disclose your personal information to third parties, the courts and/or regulators or law enforcement agencies in connection with enquiries, proceedings or investigations by such parties anywhere in the world or in order to enable Purbeck to comply with its regulatory requirements or dialogue with its regulators as applicable.

6. Transmission, storage and security of your personal information

Unfortunately, no data transmission over the Internet or any website can be guaranteed to be secure from intrusion. However, we maintain commercially reasonable physical, electronic and procedural safeguards to protect your personal information in accordance with applicable data protection laws.

All information within our control is stored on our secure servers (or secure hard copies) and accessed and used subject to our security policies and standards.

Where Purbeck discloses your personal data to a third party, we require that third party to have appropriate technical and organisational measures in place to protect your personal data.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our website or any other portal we operate, you are responsible for keeping this password confidential and for complying with any other security procedures that we notify you of. We ask you not to share a password with anyone.

Your personal information may be accessed by staff or authorised third parties and, transferred to, and/or stored at, a destination outside the European Economic Area (EEA) where the data protection laws may be of a lower standard than in the EEA. Regardless of location or whether the person is an employee or contractor we will impose the same data protection safeguards that we deploy inside the EEA.

7. Retention of your personal information

We will retain your personal information for as long as is reasonably necessary for the purposes listed in section 2 of this privacy policy. This may mean that we hold your personal information for some time where, for instance, there is a possibility that it may be needed in connection with a claim under an insurance policy or the advisory services, or where we are obliged to keep it to comply with tax, accounting, regulatory or legal requirements.

We maintain a data retention policy which we apply to all data in our care. Where your personal information is no longer required we will ensure it is securely deleted.

8. Your rights 

Data protection laws give you rights in relation to the personal information we hold about you, which may include the right to require us to:

  • - Provide you with further details on the use we make of your personal information.

  • - Provide you with a copy of the personal information we hold about you.

  • - Update any inaccuracies in the personal information we hold about you.

  • - Delete any of your personal information that we no longer have a lawful ground to use.

  • - Where processing is based on consent, stop that particular processing by withdrawing your consent.

  • - Object to any processing based on our legitimate interests unless our reasons for undertaking that processing outweigh any prejudice to your data protection rights.

  • - Restrict how we use your personal information whilst a complaint is being investigated.

  • - Transfer your personal information to a third party in a standardised machine-readable format.

  • In certain circumstances, we may need to restrict your rights in order to safeguard the public interest (e.g. the prevention or detection of crime) and our interests (e.g. the maintenance of legal privilege). 

9. Contacting us 

We have a data protection officer who supervises how we use personal information. You can contact our data protection officer about privacy related issues by:

- Sending an email to

- Writing to the Data Protection Officer, 20 – 22 Wenlock Road, London, N1 7GU

- Calling us on 0208 004 7250

10. Changes to our privacy policy 

We may change the content of our website or services without notice, and consequently our privacy policy may change at any time in the future. We therefore encourage you to review it from time to time to stay informed of how we are using personal information.

This privacy policy was last updated on March 2023.

11. Cookies Statement

Our Site uses cookies

We may store a unique identification number, username and login status in a "cookie" on each visitor's computer. The identification number can be retained and utilised to track usage of our web site to provide you with products or services which may be of interest.

Read more about cookies on The BBC's website.

- Cookies are used to improve the web viewing experience by means of remembering the screen resolution you are using so the page looks right to you.

- Measuring the number of users of a website to optimise service for a better experience.

- Tracking where users have come from to make web pages more relevant to more visitors.

We're publishing this information because of UK legislation that means we need to disclose how this site uses cookies, what they are and how you can avoid having them placed on the device you're using to browse this site.

Read an overview of cookies legislation or the full regulations on The ICO's website.

By continuing to use our websites, you agree to us storing cookies on your device. If you do not wish to accept cookies from us, please navigate away and use the instructions below to remove cookies from your machine.
How to remove or disable cookies:
You can change your computer cookie preferences by changing your browser's preferences to disable cookies or delete cookies. Please note that disabling cookies for some services may affect the ability to use that service. Security information varies with each browser and operating system. Please check with your browser settings for more information.

If you would like to confirm the accuracy of the information we have collected from you or have your name removed from lists that are used for promotional purposes by Purbeck UK Limited or with third parties, simply send a written request to the Compliance Officer at:

Purbeck Insurance Services
20 - 22 Wenlock Road
N1 7GU

12. Your right to complain

If you are not satisfied with our use of your personal information or our response to any request by you to exercise your data protection rights, or if you think that we have breached any relevant data protection laws, then you have the right to complain to the authority that supervises our processing of your personal information. In the UK, this is the ICO, details of which can be found here  Visit ICO's website.

If you are unsure of the authority that supervises our processing of your personal information then please contact us for further guidance.

13. Detailed Information on the Processing of Your Personal Data

The Service Providers We use may have access to Your Personal Data. These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies.


We may use third-party Service providers to monitor and analyse the use of our Service.

  • Google Analytics:
  • Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
  • You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page:
  • Advertising:
  • We may use Service Providers to show advertisements to You to help support and maintain Our Service.
  • Google AdSense & DoubleClick Cookie:

Google, as a third party vendor, uses cookies to serve ads on our Service. Google's use of the DoubleClick cookie enables it and its partners to serve ads to our users based on their visit to our Service or other websites on the Internet

You may opt out of the use of the DoubleClick Cookie for interest-based advertising by visiting the Google Ads Settings web page:


We may provide paid products and/or services within the Service. In that case, we may use third-party services for payment processing (e.g. payment processors).

We will not store or collect Your payment card details. That information is provided directly to Our third-party payment processors whose use of Your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, Mastercard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

  • Stripe:
  • Their Privacy Policy can be viewed at
  • Behavioral Remarketing:
  • The Company uses remarketing services to advertise to You after You accessed or visited our Service. We and Our third-party vendors use cookies and non-cookie technologies to help Us recognize Your Device and understand how You use our Service so that We can improve our Service to reflect Your interests and serve You advertisements that are likely to be of more interest to You.
  • These third-party vendors collect, store, use, process and transfer information about Your activity on Our Service in accordance with their Privacy Policies and to enable Us to:
  • - Measure and analyze traffic and browsing activity on Our Service
  • - Show advertisements for our products and/or services to You on third-party websites or apps
  • - Measure and analyze the performance of Our advertising campaigns

- Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit

You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:

- The NAI's opt-out platform:
  • - The EDAA's opt-out platform
  • - The DAA's opt-out platform:
  • You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.
  • We may share information, such as hashed email addresses (if available) or other online identifiers collected on Our Service with these third-party vendors. This allows Our third-party vendors to recognize and deliver You ads across devices and browsers. To read more about the technologies used by these third-party vendors and their cross-device capabilities please refer to the Privacy Policy of each vendor listed below.
  • The third-party vendors We use are:
  • Google Ads (AdWords):
  • Google Ads (AdWords) remarketing service is provided by Google Inc.
  • You can opt-out of Google Analytics for Display Advertising and customise the Google Display Network ads by visiting the Google Ads Settings page:
  • Google also recommends installing the Google Analytics Opt-out Browser Add-on - - for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
  • As a user of Google's ad technology, we acknowledge our responsibility to comply with Google's EU User Consent Policy. By clicking on an advertisement, EEA and UK users are deemed to have provided their consent to the use of cookies or other local storage, as required by law, and the collection, sharing, and use of personal data for the personalisation of ads.

    We want to ensure that our end users have access to easy and prominent information about all parties that may collect, receive, or use their personal data as a result of our use of a Google product. For more information on these parties, please visit this link: This information will also be easily accessible on our website and in our Privacy Policy. We are committed to transparency and accountability in our use of Google's ad technology and the handling of our end users' personal data.
  • For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: